Why Turkish olive oil is gaining attention now — Bringing the bounty of the Mediterranean to Japanese tables

When you think of olive oil, you might picture Italy or Spain.
But did you know that Turkey is one of the world's leading olive producers?

In recent years, Turkish olive oil has been gaining attention in Japan alongside growing health consciousness.
Its deliciousness and high quality have been featured in many media outlets, and we were also interviewed on TV Asahi's "Good! Morning" (broadcast on October 27, 2025).

The Changing Global Olive Market: Climate Change and Shifting Production Areas

Climate change in recent years has also affected olive production.
In traditional major production areas such as Italy, Spain, and Greece, there are increasing cases of reduced harvests due to droughts and extreme heat.
This instability in yields is making the global supply of olive oil increasingly tight.

As a result, attention is growing on Turkey, which has a relatively stable climate and is rapidly increasing its production.
Turkey's olives, primarily grown along the Aegean coast, are made from highly aromatic fruit nurtured by a long-standing cultivation culture and abundant nature, allowing for stable harvests.

Characteristics of Turkish Olive Oil

Turkish olive oil is highly regarded as extra virgin olive oil (EVOO).
In particular, in the Aydın region along the Aegean coast, many producers focus on hand-picking and cold pressing, preserving the fresh aroma and flavor by pressing the oil shortly after harvest. As a result, it retains abundant antioxidants such as polyphenols and vitamin E, and can also be expected to offer health and beauty benefits.

Price Surges and Exchange Rate Impacts: Why You Should Buy Now

In recent years, global crop failures have driven up the market price of olive oil.
In addition, exchange rate fluctuations such as the weak yen and strong euro have pushed up import costs, which are reflected in retail prices in Japan.

Therefore, when considering the balance between quality and cost, Turkish olive oil is an attractive option.
While rare, high-end European oils are increasing in price, many Turkish brands offer both a relatively stable supply and excellent cost performance, making them worth choosing wisely.

A Highly Aromatic, Versatile Oil for Any Dish

Nurtured by the sun and sea breeze, Turkish olives are characterized by their gorgeous, fruity aroma.
The oil, which seems to capture the bounty of the Aegean, naturally blends into not only salads and pasta but also Japanese cuisine.
Simply drizzling it over grilled vegetables or cold tofu can greatly elevate a simple meal.

Turkish olive oil pairs easily with vegetables, meat, fish, and Japanese cuisine

 

Beneficial Effects for Beauty and Health

Turkish olive oil is rich in oleic acid (omega-9), which is expected to help lower bad cholesterol.
Furthermore, polyphenols and vitamin E have high antioxidant properties and contribute to anti-aging and skin health.
Recently, more people are incorporating "olive oil to drink" into their morning routine.

The "Real Deal" Selected by Olive Oil Experts

Olive Oil Stories visits local producers directly to check the taste, aroma, and freshness before importing.
We strive to deliver the bounty of the Mediterranean and the passion of the makers as close to their original state as possible.